Come see Charlie and Kathie! Will be dynamic, I already can tell!

How many times have you seen a project go down one path only to realize it addresses the wrong problem? How do you know that your idea or solution is going to be successful before investing a lot of time and effort into it? Will this actually be something that people find valuable and useful? Are you asking the right questions so that you tackle the right problems?

Join us for a conversation with Charlie Sutton, Design Director at Facebook and Kathie Pham, User Researcher at Twitter where we unpack the process they use to make hard product decisions and discuss how to keep people and their problems as the central priority. 

ABOUT THE TALKS

The People Problems Framework

by Charlie Sutton 

We are given so many forms of advice on how to define, advocate and protect our design decisions. In the rapid pace and organizational complexity of actually making products, it is challenging to hold fast to that advice - and to bring all the functions necessary for making the product, to some point of agreement.

Charlie will be sharing a methodology that can help both simplify the process, as well as provide some kind of cohesion between all the people involved. He will walk through examples from his design teams and the lesson they learned along the way. 

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How Twitter takes a customer-centered approach when solving for abuse

by Kathie Pham 

In this talk, Kathie will share how Twitter starts with the customer – from problem definition, prioritization, to execution – when working through one of the most challenging problems on the internet. She will walk through how her research enabled the team to understand the complexity and nuance of the problem, but also how to make meaningful progress when grappling with varied customer needs. 

ABOUT THE SPEAKERS 

Charlie Sutton is a Design Director at Facebook, looking after the Video and Gaming design work. As a leader, he has grown and managed teams for almost twenty years at companies including Apple, Nokia, and Samsung. He specializes in interaction design for mobile, as well as AR / VR - and lectures at California College of the Arts. 

Kathie Pham is a researcher based in the Bay Area. She works at Twitter and leads research initiatives for abuse, safety, spam and misinformation, as well as encouraging healthier conversations. During her time at Twitter, she has helped define Twitter’s abuse and safety work, ensuring that policy and product decisions are grounded in the needs of customers first and foremost. Before joining Twitter, Kathie’s spent time researching a broad array of topics, including questions related to healthcare, privacy, and how children learn.